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Retail Transformation

Digital Showrooms 2.0: How xlook Powers B2B Fashion Buying Seasons

February 19, 2025
2 min read
by xlook AI Team
#B2B #Digital Showroom #Wholesale #AI Planning

Wholesale markets are evolving into hybrid experiences. Buyers expect digital previews, data transparency, and content they can share internally. xlook equips brands with a showroom operating system built for the new buying season.

Upload Collections Once, Sell Everywhere

Digitize lookbooks, line sheets, and fabric swatches. xlook builds an interactive catalog with pricing tiers, MOQ rules, and 360-degree visuals. Buyers explore assortments by region, climate, and price band before they ever step into your booth.

Personalize Buyer Journeys

Invite buyers into private portals containing their historical orders, sell-through data, and recommended capsules. The platform highlights cross-selling opportunities, replenishment alerts, and co-marketing templates tailored to each account.

Host Virtual and Hybrid Appointments

Use xlook Studio to simulate runway walkthroughs or close-up fabric demonstrations. Real-time chat, annotations, and AR try-ons make remote sessions feel tactile. Meeting notes and action items sync automatically to your CRM.

Forecast Demand with Confidence

xlook aggregates buyer intent signals—favorites, saved outfits, and draft orders—to predict demand curves. Production teams receive alerts when certain SKUs trend upward, allowing them to secure materials and capacity early.

Distribute Sales Enablement Assets

After appointments, Studio generates retailer-ready content: social teasers, email headers, window display mockups, and staff training scripts. Deliverables ship with localized language variants and size breakdowns.

Maintain Post-Season Momentum

Analytics dashboards compare targets versus actuals, monitor payment status, and surface reorder triggers. Knowledge captured during market week feeds into future collection planning and buyer segmentation.

With xlook, digital showrooms become more than a pandemic workaround—they evolve into a strategic advantage that keeps buyers engaged year-round.

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