Brand Tokens & Free Try-Ons 2026: Loyalty That Feels Like Shopping Credit

Loyalty in fashion is shifting from points to experience credits. With brand tokens inside xlook, customers can unlock free virtual try-ons, test looks before buying, and cut returns—while brands get richer intent signals without endless discounting.

Why tokens beat generic coupons

• Targeted sampling: give try-ons for specific launches instead of blanket promos.
• Lower return rates: shoppers preview fits and colors before checkout.
• Better data: see which items get tried most and which styling notes close sales.
• Cost control: cap token spends per user while rewarding high-intent actions.

How xlook handles brand tokens

• Partner pools: brands fund token pools and define eligible products or categories.
• Smart targeting: tokens unlock for users with matching style vectors or closet gaps.
• Seamless redemption: one-tap try-on in Studio; no codes to paste.
• Attribution trails: track token use to conversions, returns, and repeat visits.
• Cross-channel: drop tokens via email, social, or QR codes in-store.

Shopper playbook

1. Claim tokens from partner drops in circles or email.
2. Try before you buy: render outfits with your own wardrobe to test compatibility.
3. Save or share looks to get feedback before spending cash.
4. Upgrade to purchase with confidence; returns shrink because you already saw the fit.

Brand playbook

• Launch limited token bursts for new categories (e.g., outerwear, sneakers).
• Pair tokens with styling briefs so UGC matches brand direction.
• Use post-try-on surveys to capture size, color, and price sensitivities.
• Rotate geos and segments to avoid fatigue and measure lift.

Tokens turn loyalty into tangible styling value. Activate them in xlook to give shoppers real try-before-buy power.