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Data & Analytics

Data-Driven Fashion Analysis: From Insight to Collection

April 15, 2025
1 min read
by Felix Baum, Head of Analytics
#Data Analysis #Collection #Forecasting #AI

Gut feeling remains important, but data accelerates decisions.

Consolidating Sources

  • Social Listening: Color trends, hashtags
  • Sales: Bestsellers vs. slow-moving items
  • Climate: Weather anomalies per region

Turning Insights into Actions

xlook recognizes patterns and suggests direct impact (e.g., adjust capsule color, switch materials, bring forward launch).

Feedback Loop

After the drop, return reasons and reviews flow back into the model. This is how design teams learn with each collection.

data-driven fashion

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