The use of AI in the fashion industry is maturing. Three clear priorities are emerging for DACH brands.
Data-Driven Planning
Weather data, holidays, and purchasing behavior are combined to better time drops. Storage costs decrease because quantities per region become more precise.
Hyper-Personalization
Customers expect recommendations that take their lifestyle into account. xlook analyzes calendars, favorite materials, and reasons for returns to suggest looks that will actually be worn.
Digital Services
From live shopping to virtual try-on: those who consider local language and measurements here noticeably reduce returns.
These three levers form the basis for profitable growth in 2025.
AI Fashion Trends 2025
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Überblick über die wichtigsten KI-Trends, die Labels in Deutschland, Österreich und der Schweiz 2025 priorisieren sollten.