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Luxury

Luxury Personalization and AI: Reconciling Exclusivity and Speed

March 12, 2025
1 min read
by Hugo Martin, Luxury CRM Director
#Luxury #Personalization #CRM #Customer Experience

Personalization in luxury cannot be generic. AI acts as a conductor to offer speed and exclusivity.

Mapping Preferences

xlook consolidates iconic pieces owned, exact sizes, and life moments. Stylists thus anticipate needs even before the appointment.

Custom Capsules

The tool generates three styling scenarios (bold, timeless, travel). Each scenario includes accessories, storytelling, and material arguments.

Qualitative Measurement

After each interaction, clients evaluate the relevance on mobile. These micro-notes feed the engine and adjust future proposals.

Result: a personalized experience without operational burden.

luxury AI personalization

Deploy VIP journeys in xlook

Automate advisor scripts, personalized gifts, and look selection based on VIP profiles.

Schedule a pilot

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