The French fashion scene is pragmatically embracing AI. Beyond the buzzwords, three trends are structuring 2025.
Augmented Creation
Designers are using generative models to explore volumes and materials before producing physical prototypes, reducing costly iterations.
Data-Driven Supply Chain
xlook connects sales, weather, and cultural events to adjust quantities by city. The result: 22% less overstock on capsule launches.
Seamless Customer Experience
Customers move from inspiration → virtual try-on → purchase without friction thanks to persistent digital IDs. Each touchpoint retrieves the history and offers contextualized looks.
By combining these pillars, French-speaking brands retain their signature while gaining speed and relevance.
AI fashion trends 2025
Unlock the xlook AI Radar
Receive weekly localized insights and ready-to-test in-store use cases.
Join the ListRelated insights
Keep exploring this topic
Structure advisory appointments using xlook's AI assistant, multilingual and aware of local inventory.
How to centralize ESG evidence, track the real sustainability of garments, and communicate without greenwashing using the xlook platform.
Überblick über die wichtigsten KI-Trends, die Labels in Deutschland, Österreich und der Schweiz 2025 priorisieren sollten.