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Retail Transformation

Smart Mirrors + xlook: Building Connected Fitting Rooms

February 19, 2025
2 min read
by xlook AI Team
#Smart Mirror #Connected Retail #AR #Customer Experience

Smart mirrors are back—but this time they connect to living wardrobe data instead of looping promos. xlook creates a unified layer between mirrors, associates, and shoppers for a fitting-room experience that sells.

Sync Wardrobes Before Shoppers Arrive

Customers opt in to share digital closets or wish lists ahead of appointments. When they enter the fitting room, the mirror recognizes their profile, pulling size preferences, past purchases, and saved looks.

Deliver Intelligent Styling Suggestions

xlook’s AI recommends complementary pieces based on what’s in the room and the shopper’s wardrobe gaps. Try On visuals show alternate colorways, tailoring adjustments, or event-based ensembles without leaving the mirror.

Empower Associates with Live Dashboards

Floor staff receive alerts on tablets—what the guest is trying, how long they’ve been in the room, and which add-ons have high conversion rates. Associates can send additional items or schedule styling consultations in real time.

Capture Content Seamlessly

Studio integrates with the mirror so shoppers can record short clips, generate lookbooks, or export AR images for social sharing. Consent workflows ensure assets are stored securely and only shared when approved.

Connect to Checkout and Loyalty

Selected outfits push directly to mobile checkout, loyalty accrual, and post-visit care guides. Follow-up emails include styling tips, virtual try-on links, and reminders about upcoming events tied to their purchases.

Measure the ROI

xlook tracks dwell time, conversion uplift, and items saved to wish lists. Insights guide store layout tweaks, assortment planning, and hardware investments.

With xlook, smart mirrors evolve from novelty to necessity—bridging physical fittings with digital intelligence customers already expect.

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