AI-Powered Sustainable Shopping: Conscious Decisions in Minutes

Choosing “eco-friendly” without data is almost impossible. AI makes it possible to rescue information from suppliers, fibers, and logistics to turn it into clear and actionable recommendations.

How xlook’s Sustainability Score Works

1. Data Input: official catalogs, certifications (GOTS, B-Corp), logistics reports, and user reviews.
2. Modeling: AI weighs environmental impact, labor justice, and projected durability.
3. Output: a score from 0 to 100 with explanations in natural language and alerts if evidence is missing.

Variables Evaluated

• Carbon footprint per garment (complete chain).
• Repair Index: ease of repairing or recycling.
• Compatibility with your wardrobe: the app simulates combinations to avoid duplicate purchases.
• Estimated actual use: cross-references your habits with the type of garment.

Recommended Flow for Conscious Shopping

1. Define objectives: do you want to reduce water, emissions, or animal consumption? Select priorities in the app.
2. Filter catalog: activate filters for materials, geographic proximity, and level of transparency.
3. Compare scenarios: xlook shows the relative impact between two similar garments so you understand the difference.
4. Decide and register: when buying, mark if it replaces another piece or covers a new need.

Indicators You’ll See in Real Time

Indicator	What it Means	Suggested Action
Projected Cost Per Wear	How much each wear will cost	Delay the purchase if it’s too high
Circular Index	Possibility of reselling or recycling	Prefer modular pieces or those with spare parts
Local Impact	% of suppliers from your region	Prioritize nearby economies when the goal is logistical footprint

Micro-Cases

• Boutique brands: upload their data sheets to xlook to show fiber by fiber. They consume the same explanation in physical packaging.
• Conscious consumers: use “red impact” alerts to pause impulsive purchases; the app recommends rental alternatives.
• ESG teams: download reports grouped by collection and share verifiable stories on social media.

Additional Tips

• Save your favorite garments as a “benchmark” so AI can search for sustainable equivalents when you need a replacement.
• Add ratings after 10 uses. That feedback feeds the algorithm for other users.
• Integrate your monthly budget; when you approach the limit, xlook prioritizes vintage or exchange recommendations.

Sustainability stops being discourse and becomes a living panel that accompanies every purchase decision.