Virtual Try-On isn’t just about superimposing clothes. To build confidence, you need cultural accuracy, body data, and a narrative that explains why the recommendation is valid.
Technical-Cultural Checklist
- Body language: offer mannequins and avatars with different skin tones and Latin contexts so the user feels seen.
- Units: show centimeters and regional equivalents (MX, AR, CO) to avoid confusion.
- Audio/captions: subtitle in neutral Spanish and adapt idioms according to the country if the audience is local.
Frictionless Measurement Capture
- In-app video guide with clear poses and references to everyday objects (an A4 sheet, for example).
- Use of LiDAR or standard camera + AI to reconstruct proportions with a margin of error <3%.
- Cross-validation with purchase history and adjustments that the user marked as “perfect.”
How it Reduces Returns
- The “Pressure Zones” module colors areas where a garment would fit snugly and suggests alternative sizes or fabrics.
- If the user saves the look in their digital wardrobe, xlook measures how many real combinations it unlocks and calculates the cost per wear.
- The aggregated data is sent to the pattern making team to iterate on patterns.
Key Metrics to Monitor
| KPI | Goal | Interpretation |
|---|---|---|
| Average time in Virtual Try-On | 90-120 s | Too short = low confidence; too long = confusing UI |
| Save/Discard Ratio | >55% | Indicates that the looks feel achievable |
| Post-try add-to-cart | >18% | The Virtual Try-On drives direct purchase |
UX Microtips
- Allow changing lighting (office, street, interior) to evaluate real colors.
- Add automated comments on drape and mobility (“ideal for traveling, doesn’t wrinkle”).
- Offer comparisons between two sizes with visual indicators for abdomen, hip, and length.
Integration with Other Channels
- Insert QR codes in physical stores so customers can continue trying on at home.
- During live shopping, synchronize the Virtual Try-On so the host can share live experiences.
- Export approved looks to social media with official filters to encourage UGC.
By taking care of every technical and cultural detail, the Virtual Try-On becomes a real ally to improve conversion and satisfaction.
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Connect Your Virtual Try-On to xlook
Synchronize real measurements, style suggestions, and direct purchase links in Spanish.
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